This project started as an innovative business program to provide premium footwear at low costs. Though the product delivered, the business structure never met a retail match. A year later we decided to introduce the product through Kickstarter, partnering with Not-for-Profits directly through product and Retail partner fundraising. In Spring of 2017 we started our preorder campaign entitled "First Job" with our Not-for-Profit partners Covenant House, Boys and Girls Club of America and the Still Strong Foundation.
The product focuses on closet staples for both Men and Women at a price point that is affordable for most Americans. Working with our factory we are building complete transparency in product creation, development, manufacturing and business.
Our photographers Lumia Nocito and Jon Lopez are constantly capturing the looks we want our product to be associated with as a shoe that anyone can wear everyday all day.